Facebook apparently wants to access and analyze the content of encrypted data without decryption. A new report says the company wants to use data such as WhatsApp encrypted messages for targeted advertising, but WhatsApp has rejected the idea.
According to The Information , Facebook has confirmed that it is building a team of artificial intelligence experts to analyze encrypted information without the need for decryption. The project is still under development, but research into targeted advertising will help Facebook.
Facebook's research field is called "fusion cryptography" and the company hopes to use it to read information from encrypted data while protecting the privacy of information against cyber attacks. However, WhatsApp CEO Will Katcart tweeted in response to the report that the messengers were not evaluating the terms of use of the cryptocurrency system. He added that we should be skeptical of those who claim that programs like ours can only see messages when they want to. "Technology does not work that way," Katkart claimed.
In addition, a Facebook spokesman told the news agency that it was too early to consider homogeneous cryptography as a WhatsApp encryption system. The company has formed its new research team in a situation where Apple recently created many challenges for the company's advertising services by launching an app tracking transparency system .
However, Facebook has posted advertisements for hiring related staff on its website, saying it intends to work on privacy technologies while increasing the efficiency of its advertising systems.
Facebook has been repeatedly criticized by people and officials for violating its privacy. Information News Agency believes that cryptocurrency will be Facebook's response to growing privacy concerns and its relationship to the company's advertising business model.
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