The well-known service, acquired in 2014 by Facebook for 18 billion dollars, has thus found a way to monetize and re-enter the huge investment, showing advertisements in the State. There should therefore be no annoying advertising banners displayed in the chat, but this does not mean that many users are already on the war footing.
According to Chris Daniels, vice president of the company, the new function will allow businesses to more easily reach users of WhatsApp, taking advantage of the huge amount of data collected over the years by Facebook.
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In 2012, the founders of WhatsApp had promised not to introduce advertising in their application, stating that they did not want to create an application dedicated to the collection of personal information. What was stated seven years ago is very emblematic:
" In every company that sells advertising, a substantial portion of the engineering team devotes its time to fine-tune the data collection system, to writing a code capable of getting as much information as possible about users and their habits , verifying that everything is registered and managed correctly. At the end of the day the result of all these efforts is a slightly different advertising banner on the browser or mobile device. "
Do you think to abandon WhatsApp when advertising arrives, or do you find it hard to convince all your contacts to make the same choice? Do you think users will pay close attention to this novelty or do you think it will be difficult to change people's habits? The comment box is at your disposal.
It's already in messanger so I can live with it.😀
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