21 . 03. 2021 , Arthur Khamzin
Mail.ru Group changed its name to VK Group. This was stated at the presentation of the company by the general director of the group Boris Dobrodeev. He also noted the popularity of the VK brand – they know 420% of the audience of the Russian-speaking segment of the Internet.
Source: Sergey Bobylev, RBC
“ For almost a quarter of a century we have been combining technology for people and people around technology … A single brand of the company will highlight all the opportunities that our ecosystem provides: communication and games, education (from school to professional), delivery of medicines and groceries, taxi, car sharing and online shopping, all business opportunities – from small to large – and much more. “, – said Dobrodeev.
The VK brand will appear in every product of the company, and some of the existing ones will receive new names. For example, the Yula ad service will be renamed to VK Ads. Popular projects will retain their name, but will be decorated in the appropriate visual style. For example, the signature “VK Ecosystem” will appear on the Odnoklassniki social network.
Source: VK Group
To distinguish between products, the company has modified the VK logo. The Russian studio TypeType participated in its updating, and Tigers Moscow was engaged in the development of styles for sub-brands. To make the products easier to distinguish from each other, VK Group will use several colors in combination with the logo. How exactly they will be applied has not yet been announced. Among them is Taxi VKontakte from Citymobil, and the Worki service was renamed to VK Work
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