Google has announced that the removal of third-party cookies is subject to interaction with regulatory bodies, including the Competitiveness and Market Organization (CMA), and has postponed the program until 2023. With this account, the process of removing annoying third-party cookies in the Chrome browser will be done one year later than announced.
Announcing the delay on its blog, Google says the decision to phase out cookies over a three-month period by mid-2023 depends on engagement with the Competitiveness and Market Organization (CMA). In other words, part of the delay is in working more closely with regulators to acquire new technologies to replace third-party cookies in the advertising industry.
Google is the only company that dominates various areas including search, advertising and browsers. So when Google eliminates its browser third-party tracking, advertising companies will suffer a lot, and Google can increase its dominance in the advertising space. But if it does not prevent the tracking of user data, it is likely to be criticized for not protecting users' privacy.
This is why it is so difficult to find a way to balance the situation. However, Google is constantly trying to develop new privacy technologies through the process of creating web standards. Privacy Sandbox technology, which was added to version 89 of Google Chrome browser, is one of the company's efforts.
Finally, Google has promised its users that a more accurate program will be available on the Privacy Sandbox website.
Other browsers, such as Safari and Firefox, have now prevented third-party cookies from tracking user data, but Chrome is the most widely used desktop browser, but Google's efforts to remove third-party cookies for the advertising industry will be more effective. . This gave rise to the term "cookiepocalypse".
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