Tinder was one of the apps that slowed its growth due to the pandemic caused by COVID - 19. Given the obvious physical restrictions that the health emergency requires, it has been impossible to specify the encounters that of the singles that are registered on the platform. However, Tinder seems to have gotten an alternative.
As announced by the parent company of Tinder, Match, a video dating function will be added this quarter. The information was released regarding the presentation of the report quarterly in the company explained the situation of dating app, whose growth has stagnated as a result of the coronavirus.
Dating in times of coronavirus
Although the company did not go into detail about how video calls work on Tinder, it did share that it has been testing something similar with videos in its other applications, Plenty of Fish and Binge . In the quarter, both accelerated the rollout of a one-to-many live streaming feature that has so far exceeded their expectations. As Match Group CEO Shar Dubey wrote, in the letter to shareholders:
"Our product and engineering teams around the world quickly mobilized to implement one-to-one video chat capabilities on many of our platforms."
When asked why Match has waited so long to propose video calls in its applications, despite the fact that Bumble , its direct competitor implemented it more than a year ago , the CEO of the same replied:
Video features have been tested over the years, but have never been widely adopted. The company believes that will change now, as "users are forced to use it."
According to Techcrunch, overall, Match had a solid first quarter with revenue growth of 17% YoY to 545 million dollars, and an increase in earnings per share of 31% to 55 cents. Both exceeded Wall Street expectations of 544. $ 9 million and 34 cents per share.
Tinder ended the quarter with 6 million subscribers , compared to 5.9 million in December 2019 , which means that you only added 100. 00 0 new subscribers in the quarter, compared to 384, 00 from the same period the previous year.
The challenges are not few for this company whose proposal is based on face-to-face meetings and beyond any of a function to maintain stability, its growth will depend on controlling the spread of the coronavirus.
The Tinder article will add video calls very soon to its app, it was first published on iPadizate.
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