We are experiencing a difficult time worldwide and the smartphone market is suffering, during the first quarter of the year global sales have fallen by 12 and a 13%, and Everything indicates that in the second quarter we will also see important declines. Two studies have just been released, of IDC and Canalys , and both reveal similar results and It seems that Apple is not completely wrong .
According to both studies, far fewer smartphones have been sold during the last quarter compared to the same quarter of the year 2019. There are two main losers: Samsung and Huawei, which despite maintaining their positions in the first and second places, lowering their sales by 17 and a 18%. Apple seems to be fairly stable, losing very little share and Xiaomi is taking advantage of the situation by growing surprisingly.
Samsung and Huawei fall, Apple remains
It seems clear that the leadership of the smartphone market is increasingly disputed and both Samsung and Huawei have lost many sales in this 2020 , so the top 5 is closer than ever. Samsung has gone from selling more than 70 millions of smartphones in 2019 not reaching 59. Huawei for its part has sold 10 millions of smartphones less, going from 59 to 49 millions.
Apple, for its part, has managed to remain fairly stable in these first three months of the year. According to IDC the apple company has barely sold 200. 000 iPhone less , based on data of Canalys the drop is a bit more severe, but also not worrying due to the circumstances, selling 3 million less, although its data of 2019 are better for Apple than IDC's.
However the news is not good for smartphone brands, the second quarter of 2020 could be even worse since it is the one that will most affect the coronavirus, this is the last report of Canalys :
“ Most smartphone companies expect the second quarter to represent the peak of the coronavirus impact. It will test the mettle of the industry, and some companies, especially offline retailers, will fail without government support. As blockades worldwide begin to increase, the total economic damage will become visible. Smartphone companies must adapt their strategies to mitigate the impact, as it will be critical in the coming months. But if they cut product spending, marketing spending, and new strategic initiatives too far, they risk losing agility and losing ground to rivals once demand recovers. It is vital to achieve a balance ".
It seems that Chinese brands such as Xiaomi or Vivo are experiencing a great moment, and are the main causes along with the coronavirus that Samsung and Huawei have lost so much ground. Apple seems to be going at its own pace and it is good news to remain more or less stable in a declining market . However, it is curious that both the tablet market and the smartwatch market have grown during this same period of time, led by the iPad and Apple Watch.
The article The iPhone remains stable in a smartphone market that falls a 13% was first published on iPadizate.
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