Apple recently released its economic benefit figures during its second-quarter tax revenue conference. The data revealed that revenues in the services and wearables categories continue to grow at a surprising rate, despite the crisis generated by COVID - 19.
Apple's wearables, accessories and home division has successfully launched a series of products on the market with a high level of demand among consumers. Especially the AirPods, which have made the company of the bitten apple logo win 7. 300 millions of dollars in 2019, according to analyst estimates.
Now Greg Joswiak , Apple's vice president of product marketing, has wanted to talk about the AirPods and their great market success.
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All the secrets behind the success of AirPods in the market
Apple AirPods have had sales growth of one 121% in the last two years. In 2018, they provided Apple with an income of 3. 300 millions of dollars. While, on the other hand, as previously reported, they generated 7. 300 millions of dollars in 2019 . A devastating figures for a product that was only presented in 5 minutes during the Apple special event in September 2016. In fact, the latest version of the headphones, the AirPods Pro, were not even presented on stage, but were announced through a statement on the Apple website.
Initially, AirPods were modestly positioned as an accessory for iPhone 7 and iPhone 7 Plus. An accessory that came to the rescue after the removal of the 3.5mm headphone jack on iPhone. Little by little, the AirPods were gaining more and more followers. So much so that it is positioned as the most popular wireless headphones on the market .
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Greg Joswiak reveals some secrets of the creation of the AirPods
Apple's vice president of product marketing, Greg Joswiak, recently spoke (via Wired) about the resounding success of AirPods and about the creation of headphones in Apple's home base.
“It was practically like a wild fire as it spread rapidly. It has been done even better than we could have imagined. ”
According to analyst estimates, Apple sold 35 million units of AirPods in 2019. The truth is that Apple stopped publicly sharing the sales figures of its products. But during the company's last fiscal conference, Tim Cook assured that "the demand for AirPods continues to be phenomenal."
And there are a large number of factors that have contributed to the success of AirPods. As usual in the Cupertino firm, AirPods came to the market with a very aggressive price. But thanks to its functionality - especially with wireless charging and noise cancellation - and its design, they have managed to position themselves at the top of the wireless headphone industry.
Currently, there are three different versions of AirPods on the market: the first generation, the second generation and the AirPods Pro.
“Apple already had a vision for our wireless future for many years. We had this amazing wireless product, the iPhone. But it still looked strange in the hands of someone who was wearing wired headphones. ”
One of the most interesting and surprising aspects of the development of AirPods is that it is one of the products that has been developing for the longest time in Apple's laboratories. At 2009, Apple revealed a revamp of its EarPods headphones. The bitten apple logo company worked in collaboration with Stanford University in the United States to collect data on the dimensions of the ears from consumers.
Apple continued mapping the interior of consumers' ears for years, thus building a large database that would allow the company, years later, to create ergonomically designed AirPods that fit the dimension of the ears of each individual.
“We had a lot of advance work with Stanford with 3D scanning of hundreds of ears with different styles and shapes in order to create a design that would work as a single solution across the entire population.”
In the words of Greg Joswiak, with the AirPods Pro they took the study one step further. They studied the shape of the users ear to develop a design that fits a high percentage of the world population.
Apple's AirPods also receive a lot of criticism
But despite the popularity of AirPods, it's not all praise and praise for the bitten apple signature wireless headphones. The biggest criticism of AirPods has to do, paradoxically, with one of Apple's strongest points: ecology.
Once the AirPods internal rechargeable battery dies, the only way to continue using the accessory is to request a “battery service” from Apple. This implies that the AirPods are replaced by new ones at a lower cost than their initial price . Although Apple tries to recycle as many hardware components as possible, it is not the best solution for consumers.
Be that as it may, no one can argue that Apple's AirPods are one of the most popular wireless headphones on the market. Thanks to its aggressive marketing strategy, Apple has managed to dominate the two most important sectors of the wearables market: smartwatches and wireless headphones.
The article "Bigger than we could imagine", an Apple manager talks about AirPods and their secret creation was first published on iPadizate.
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