In November of 2019 Apple presented its bet on the streaming battle that several companies have fueled in recent years, with the launch of its platform Apple TV + . Since then, the service seemed promising, thanks to the names associated with its productions and the clear growth of the public that has moved away from traditional television. Six months after his debut, this is how things are for Apple TV +.
Apple's proposal offers an annual and monthly subscription plan as most services are streaming, however in its promotional stage, it offered free one-year trials for customers who bought an iPhone, iPad, iPod touch, Apple TV or Mac, which undoubtedly increased the number of subscriptions, but not the income.
According to the information shared by appleinsider Apple did not indicate a number the number of active subscriptions of Apple TV + in its earnings statement or investor call on 30 of April, although it did announce that its Services category, in which form part Apple TV +, recorded record earnings of 13 .3 billion dollars.
Apple TV +: Many subscribers but little impact
To date, it can be assured that Apple TV + has provided a large amount of quality entertainment, but has not yet produced a massive success that monopolizes culture , the type of program that causes the addition of thousands of subscribers, much less the proliferation of online memes. Unlike rivals like Amazon, Netflix or even later featured services like Disney +, which has done the same with The Mandalorian.
Six months after launch, Apple can only point to some undeniable creative successes in the service, including some programs that were critically acclaimed and one that won some awards; The Morning Show, already confirmed for other seasons.
Asimiso, Dickinson garnered positive reviews and seemed to land well with fans of his young star, Hailee Steinfeld. And while both were renewed, neither For All Mankind nor See were any kind of phenomenon, while Servant, which debuted in late November, did not work as expected either.
Of the shows that came later, Mythic Quest: Raven’s Banquet was a consistently funny and surprising sitcom, while Little America was an anthology series that often touched upon stories of American immigrants. Home After Dark, Truth Be Told and Defender Jacob made headlines.
Of the Apple movies and other special shows, Beastie Boys Story was an energetic and music-focused show that should be imitated in the platform's catalog. In the case of the films, there were a few interesting proposals, such as The Banker , however its debut at the beginning of the quarantine made it happen without penalty or glory.
On the balance of Apple TV +, Bernstein analyst Toni Sacconaghi suggested in a February note that the new service was "failing to resonate with customers, perhaps due to its limited content offerings ”. And this perhaps, is also a reason why Apple has not benefited from the takeoff of this type of services
For their part, other specialists have been more specific, concluding that Apple TV + needs to define their identity , since in addition to the vague assessment of quality and level programming medium to high, there is no set house style, or specific type of program that makes you say "that's an Apple TV + program" or "that fits perfectly with what Apple is doing. ”
However, it still seems too early to take the future of Apple TV + for granted. Fortunately, the company has enough resources to make trial and error tests, straighten the path and find “the program” that everyone expects.
The article Analysis of Apple TV + after 6 months on the market was first published on iPadizate.
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