According to The Wall Street Journal, Samsung's investigation aimed to find out whether the marketing department had violated Samsung's internal policies during its dealings with the company's partners, especially if there was any kind of bribe or "out-of-pocket" payment during negotiations with agencies and digital influencers.
Despite layoffs, Samsung did not disclose the results of its internal audit, and also declined to comment whether Mathieu's departure from the company had anything to do with this investigation. Already employees dismissed claim that they are being made "scapegoats" by the company, and that the audit found nothing out of the ordinary. Meanwhile, The Wall Street Journal reveals that it was common for Samsung's marketing department employees to accompany the company's business partners to events sponsored by it, such as the Super Bowl and the Oscars, and that such a procedure could be considered a conflict of interests by the company's policy.
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Although Mathieu's name is not widely known to the general public, the advertiser was one of Samsung's great interns, known for dealing with the disastrous Galaxy Note 7 recall in 2016 and helping to restore public credibility, was the first head of marketing for any major smartphone maker to invest less in traditional advertising agencies and increase direct investment in youtubers and other digital influencers.
Since the executive announced his departure last week, Samsung has defended his departure as a desire for Mathieu to meet new professional challenges, but auditing in the marketing industry and the recent layoffs give indications that something very wrong was happening in the Samsung's marketing department.
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