WhatsApp Business celebrates one year of existence introducing new features

WhatsApp Business version of WhatsApp dedicated to business users was launched in January last year and today is already used by more than 5 million businesses.

To celebrate the anniversary and historic milestone in the number of users, WhatsApp Business has just released some new features that arrive for both the mobile app and the web version. Here are some of these new features:

  • Quick answers - By pressing the "/" key, you can select a quick response and send it;

  • Labels - Labels are used to organize your contacts or conversations, so you can find everything more easily when you need it;

  • Conversation Filters - Filters are used to manage conversations more easily, enabling you to sort by unread messages, groups, or broadcast lists.


With the new features, conversations between teams and customers become even faster and more productive. In the future, the goal of the application is to introduce more new features so that customers feel even more engaged with businesses.

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