As a character documentary, the film is not meant to tell exactly the facts that led the company to take this data and use it in campaigns of Donald Trump and also in Brexit, an event in which the United Kingdom left the European Union.
The proposal is to focus on the consequences for the characters. After a brief summary of what was the case, the narrative turns to Professor David Carroll, a real character who sued Cambridge Analytica for trying to recover his data obtained by the company.
In January of this year, he won a lawsuit and the company was fined £ 15,000, plus £ 6,000 for the costs of the lawsuit, by refusing to file information he had about it. By 2017, the professor had already asked SCL Elections, owner of Cambridge Analytica, to answer those questions.
The group also follows the routine of Brittany Kaiser. She is a former employee of the company and opened the game on the allegations of the Facebook affair to the British parliament in April last year. On Twitter, she launched the #ownyourdata campaign, something like stopping her data, encouraging people to pressure companies about it.
Faced with these two characters, the film shows how the company was slowly running out and revealing the world's privacy issues. The film also shows Kaiser living in Thailand, where he went in search of security after making the revelations of the company.
Thus, the film, presented at the Sundance festival, shows the crises of conscience that led the former employee to turn against the company itself and open the crimes committed.
Along with that, the plot shows the Carroll saga in search of finding out what the company actually has information about it.
According to Adi Robertson of The Verge website, anyone who has seen The Great Hack says the film is "intriguing, but too damn expensive." The critic believes that production fails to get a picture of the company and try to give more drama to the stories told , which appear very simple.
The Great Hack will be distributed worldwide by Netflix and should reach the platform later this year.
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