The Apple announced on Tuesday (29) the results of the first quarter of it finance, which includes the 2018 holiday shopping season, revealing that its sales revenue fell by 15% over the previous year.
However, the company also showed positive results, stating that there are 1.4 billion active Apple devices among iPhones, Macs, iPads, Apple TVs, iPods and Apple Watches. Of this total, 900 million iPhones, representing a growth of 9% over the same period of the previous year.
The first time Apple surpassed the amount of one billion active devices was in 2016, reaching 1.3 billion in 2018. In terms of comparison with the competitor, Google announced that in 2017, there were over two billion of active Android devices monthly.
Apple may be facing a new crisis that could force the company to lower the price of its iPhones. It all started last year when a cut in its sales expectations for this first fiscal quarter worried its shareholders. Now, the results show a decline from US $ 88.3 billion in the previous year to US $ 84.3 billion in 2019, within the previous estimate.
Even if the fall was not attributed to the value of iPhones, Tim Cook, CEO of Apple, said in an interview that a review will be made in the international markets so that their products are priced appropriately to the reality of each country instead of only convert the dollar.
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