OnePlus and Xiaomi dominate Samsung and LG in Digital Marketing

Leading smartphone and mobile device builders used to spend real fortunes on advertising, brand awareness and brand awareness through conventional means. From television to advertising posters. Now, less and less are the brands that do it. With the exception of Samsung, Huawei and punctually Sony. The solution goes more and more through Digital Marketing. OnePlus and Xiaomi know this, the other brands like LG and HTC try to follow.

Here, one of the reasons that guaranteed the top place in the mobile device market for Samsung was the intense marketing year after year. The South Korean technology makes sure that no other manufacturer invests as much as it does in conventional advertising media. However, in Digital Marketing are the Chinese brands like OnePlus and Xiaomi to dominate.

It is understandable the need for each brand to become more easily recognizable than the others. What concerns the Android market is difficult to compete with Samsung and even with Huawei. Unless you wager, as did OnePlus and Xiaomi very well, in Digital Marketing.

In recent years marketing strategies have changed. With the growing impact and influence of social networks, manufacturers such as Xiaomi and OnePlus have since recognized the potential of this Digital Marketing. Others like LG and Samsung will have taken a little longer.

It is understandable the need for each brand to become more easily recognizable than the others. What concerns the Android market is difficult to compete with Samsung and even with Huawei. Unless you wager, as did OnePlus and Xiaomi very well, in Digital Marketing.

In recent years marketing strategies have changed. With the growing impact and influence of social networks, manufacturers such as Xiaomi and OnePlus have since recognized the potential of this Digital Marketing. Others like LG and Samsung will have taken a little longer.

OnePlus and Xiaomi outperform LG and Samsung in Digital Marketing

Spreading a brand name through social networking became more effective as consumers began to lose confidence in traditional marketing. In addition, as it became more expensive, young builders like OnePlus and Xiaomi had to find solutions. "The need sharpens the ingenuity" and started betting on Digital Marketing.

By Digital Marketing is meant the whole set of activities executed online by a company or even by a person. Always with the goal of attracting new business opportunities, creating relationships and above all developing a brand identity. Here, among its main strategies are SEO, Content Marketing and Inbound Marketing. This is the most common understanding on the subject.

Digital Marketing passes through social networks ...

Although brands such as OnePlus or Xiaomi do not completely refute traditional media, simply because they did not have the comparable capital to an LG or Samsung, they had to find a new medium. It is not exactly worse (or better). It is different, alternative and is becoming more fashionable. As consumer habits change, so can brands see it? Now the results begin to appear.

Note that this entire article is based on the recent Locowise agency report. According to this, OnePlus is especially strong on the social network Twitter. Here, it completely dominates LG and Samsung with respect to the interaction with their publications - the " engagement" with their Digital Marketing.

Xiaomi, LG, Samsung, OnePlus, Sony, etc ...

Well, despite having about 5 times more followers than an HTC, or 11 times more than OnePlus, significantly the same with LG and Xiaomi, Samsung is still not the best at the level of interaction. According to the Locowise report, with only 2,449 Twitter interactions in January.Among the 7 largest mobile device manufacturers in the world, HTC, Sony Xperia, Huawei Mobile, LG Mobile, Xiaomi, One Plus, and Samsung Mobile. Here, Samsung is the maker with more followers with more than 12 million people to follow the South Korean in this social network.

Here re-tweets, replies, and favorites are counted. What's more, Locowise is a   market research agency that evaluates the impact of various marketing strategies, among other valuable information for large companies. They help the brands to know in which "channel" they must bet.

The percentage of interaction, LG, and Sony in the last places

Returning to the main theme, during the month of January OnePlus had 108,300 interactions on Twitter. Whereas Xiaomi obtained 30,225. LG was left behind.

Moreover, the main Digital Marketing campaigns on Twitter during the month of January were created by OnePlus and Xioami. Here, Xiaomi had 8 of the 12 most influential publications. OnePlus the rest 4. Not to mention that it was a simple rendering of Mi A1, the first Android One device of the brand. There were 2,843 interactions.

Also according to  Locowise, the most popular hashtags in January were # Oneplus5t, #Xperia and # Huaweimate10pro. In short, both OnePlus and Xiaomi outperformed LG and Samsung. This at the level of brand impact on Twitter. Among them, the brands totaled 18,340,027 followers in January. Samsung Mobile has 67% of this figure but, as it does not publish as often, ends up not having as much interaction.

And you, do you follow any of these great brands in social networks?

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