Gal Gadot. The new CEO of Huawei Technology

After rejecting its proposed partnership with the largest US carriers Huawei does not fold arms. While market research shows that up to 90 percent of all smartphones are sold through carriers in the United States, the brand will focus on other fronts. And when you have the Wonder Woman ( Gal Gadot) to give international recognition to the brand we are well.

This marketing campaign was supposed to be planned several months ago, well before  AT & T and other carriers stepped down. But even so this plan of action ceases to be ... strangely familiar. It is no longer the first time that CEO Richard Yu gives us bold forecasts regarding the North American market.

Incidentally, this has been repeated for some years. We have bold plans to "conquer" the United States of America and every year we have the plan to fall apart. The causes vary from year to year but ultimately the result is always the same. The US remains the Achilles heel of Huawei.

Gal Gadot, the new CEO of Huawei

But the world's third-largest mobile device maker does not give up. We are seeing a new polarization of its interests in this market. It will not be long before a good portion of your marketing funds are allocated to that region (and then a few courtesy trips go).

Incidentally, Wonder Woman (Gal Gadot) has become the new CEO of Huawei. By CEO be understood  Chief Experience Officer of Chinese technology. A new role in which Gal Gadot will help the brand find the  sweet spot in what the experience of using a Huawei smartphone relates. In order to move away from the stigma of "smartphone and Chinese brand". In short, Gal Gadot will have the mission to Westernize Huawei.

It is the new ambassador, the new "key" for brand awareness in the world's 3rd largest mobile device market (IDC data). Its role will be to listen to consumers and, above all, to help Huawei meet the demands of the US consumer.

In any case, these kinds of "titles" or positions are more ceremonial than anything else. Incidentally, the role of Gal Gadot may not go beyond a few photographs and marketing campaigns. We will also see some reports of the experience of using a Huawei through Gal Gadot's social networks.

The bet on Gal Gadot is a good strategy. She was one of the highest paid actresses in 2017, having played leading roles in some of the most viewed films of the year. Now, your new mission will essentially be to make known a brand that Americans have difficulty in pronouncing.

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