Thanks to Snap's AR lenses, users will be able to try some products they see on Amazon.
As you know, Snapchat has been going through a very difficult process lately. Shares of Snap, the owner of the popular social media application, have been in free fall since the beginning of 2022. The company is losing blood fast. The main reason for this is that Snapchat's ad revenues have decreased significantly. That's why Snap is doing its best to open new revenue streams.
One of the areas that Snap can apply for this purpose is AR, that is, augmented reality. As you know, the company has already signed various projects in this field. One of these projects was AR lenses that allowed Snapchat users to see an outfit they wanted to buy on them.
Snap, which has the potential to take the online shopping experience to a different dimension thanks to these lenses, attracted Amazon's attention with this technology. Amazon, the owner of the world's largest online shopping platform, has signed a new partnership with Snap to use AR technologies.
Thanks to this new partnership, Amazon will offer its users the chance to see how the new product they will buy will stand on them. In the first stage, this feature will be used for glasses models. Users who want to buy one of the glasses models in Amazon Fashion will have the chance to test and see how these glasses look on themselves using Snap's AR feature.
It is thought that this AR use, which is limited to eyewear models in Amazon Fashion for now, may be used in other areas in the coming years.
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