Lu Weibing, general manager of Xiaomi's Redmi brand, talked about plans to grow the smartphone business in its home Chinese market.
According to Canalys estimates, in the third quarter of this year, approximately 78.8 million smartphones were sold in the PRC, which is 5% less than a year ago. The leader is Vivo with a share of about 23%. Then there are Oppo and Honor, which occupy 21% and 18% of the Chinese market, respectively. Xiaomi is now in fourth position with 14%.
Weibing said that the founder of Xiaomi Lei Jun has given strict instructions to take the company to the leading position in the PRC smartphone market within the next three years. It is noted that for this Xiaomi will actively develop a retail network. The fact is that in China, about 70% of phone purchases are made through regular offline stores.
Now the local Xiaomi network has approximately 10 thousand salons. Within three years, their number will be increased to 30 thousand. But even in this case, as observers say, it will be difficult for the company to squeeze out competitors.
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