Russian internet company VK (formerly Mail.ru Group) has introduced a new video platform called VK Video. It immediately received the title of the largest in Russia with a daily unique audience of over 40 millions of users. All thanks to the fact that the new service has united the video platforms “VKontakte”, “Odnoklassniki”, as well as other VK products. The new platform will combine different formats and content of various types.
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According to the company’s statement, VK Video users get access to a huge library of video content, and advertisers and copyright holders – to the largest audience of the Russian Internet. According to VK, the video service offers a wide range of tools for analyzing statistics of content consumption and monetization.
VK Video provides users with access to a set of key functions for video services, such as watching videos in resolution up to 4K, adaptive streaming, and also cross-platform player with the fastest first frame. The platform also includes a number of advanced tools and network protocols designed to accelerate the delivery of content to end users.
Marina Krasnova, CEO of VKontakte and VK Video says that the launch of the new video service will allow 50 – a millionth audience of daily active viewers to view more than two billion unique videos annually, and Content creators upload over 250 millions of videos. In addition, a single platform will allow the company to quickly implement new technologies and solutions.
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Alexander Sobol, technical director of VKontakte and VK Video, notes that the new video service is built using a number of unique technologies created by the company’s specialists, including automatic creation of subtitles based on speech recognition technologies and geo-distributed content delivery network. Among other innovations – NeuroHD, a neural network for automatically improving the image quality in videos. on machine learning algorithms capable of analyzing the content of the video. The model distinguishes over a thousand video categories using computer vision and speech recognition technologies. Thanks to this, the platform can offer the user a video featuring his friends. In addition, the information obtained from the videos is used in the process of searching for videos. For the convenience of the user, all videos will be divided into thematic sections. The new search engine will become even more intuitive and will shorten the user’s journey from requesting to watching a suitable video. The video showcase is already available for VKontakte users, and will soon appear on other services of the VK ecosystem.
On the Odnoklassniki and VKontakte video platforms, more 250 millions of videos. 50% of them are custom, and also 20% – for professionally created content. VK states that the new video platform will increase the amount of professional content, including its own production, including series and reality shows. A number of professional projects will be performed in the increasingly popular portrait orientation. Thus, the platform will be able to compete not only with YouTube, but also TikTok, and possibly even Natflix. VK Video will expand opportunities for content creators. Each copyright holder will be offered individual monetization conditions, as well as access to extensive analytics.
VK paid special attention to the technological component of the new service. All VK Video users will have access to updates that previously appeared in the VKontakte video player. We are talking about adaptive video streaming technology with scalable architecture, unlimited live viewers, 4K quality, media uploads up to 256 GB, background viewing in picture-in-picture format, support for streaming to network media players Chromecast and AirPlay. differences from solutions of other companies, it is capable of affixing punctuation marks and capital letters, which greatly simplifies reading.
The geo-distributed content delivery network (CDN) deserves special attention, thanks to which videos are launched on average 1.5 times faster, no matter the distance. VK’s CDN network is one of the largest in Russia. It includes more 50 nodes located in different parts of the world, thereby ensuring reliable and fast delivery of video content to all users of the service, regardless of their location.
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