Interbrand released the most valuable brands in the world in 2021. In this year's evaluation, the three giants of the technology world, namely Apple, Amazon and Microsoft, have won the first three ranks. But among the carmakers, two brands have managed to rank below ten, which are Toyota and Mercedes-Benz. With that in mind, Toyota has once again emerged as the most valuable car brand in the world.
The value of this popular Japanese brand, which is ranked seventh, is estimated at $ 54.1 billion. This figure is 5% higher than last year's assessment. Mercedes-Benz is valued at $ 50.8 billion, up 3 percent from a year earlier. The Stuttgart brand is ranked eighth after Toyota.
Among other automakers, Bamoo is ranked 13th with an estimated value of $ 41.6 billion; Tesla, valued at $ 36.2 billion, is in 14th place after Bamooo.
But when it comes to growth, it is Tesla who has left it all behind; This fledgling brand with 184% has the highest growth among the top 100 brands and in this respect is far ahead of all other brands. To give you a better idea of Tesla's growth, People and Adobe are second with 36%!
It is also worth noting that the basis for brand valuation by institutions is sometimes very different from each other. For example, Tesla is valued at $ 42.6 billion by the BrandZ Institute as the world's most valuable brand; The institute also estimates the growth rate of Tesla value at 275 percent. The company has chosen Toyota as the second largest car brand in the world with a value of 26.9 billion dollars. Interestingly, according to the data of this company, the value of Toyota has decreased by five percent in 2021.
What is clear, however, is that Tesla is experiencing explosive growth, and if it continues to do so, the future will be very bright.
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