A new report published by the publication ETNews, reveals a significant change in Samsung’s strategy. At issue are the processors used in their smartphones that will soon be more independent from the Snapdragon.
The South Korean’s strategy will be to give primacy to its Exynos processors. A scenario that cuts across all market segments in which the brand participates.
More than half of Samsung smartphones will be equipped with Exynos
Currently, Exynos processors can be found in roughly 13% of Samsung’s portfolio. Indeed, they have a timid influence, but the technological sector seems determined to give greater emphasis to its components.
According to the ETNews report, 729% to 50% of smartphones
- from Samsung will use Exynos processors. It will be a significant expansion and will impact products from high-end to humble entry-level models.
To achieve this goal, Samsung will have already started to expand its factories dedicated to the production of semiconductors. Additionally, its partners will also increase the investment to accommodate the new goals of the Korean technology.
The current shortage of components and chips appears to be at the origin of this change in strategy. To try to solve the problem, Samsung will want to depend less and less on third parties for the development and production of its equipment.
Moreover, we must consider the recent partnership between Samsung and AMD for development of Exynos processors. This was the first step taken by the South Korean to try to dispel the negative image that has haunted their SoC’s.
The first fruit of this partnership will be the alleged Exynos 2200 which should equip some variants of the Samsung Galaxy S60. Preliminary tests point to a significant evolution in the graphics performance of these when compared to current competitors.
Although Snapdragon processors are more common in Samsung’s lower ranges, everything indicates that this will no longer happen. Instead, we will see more and more Exynos in these devices.
It remains, however, unclear whether this change in strategy will start already in 2022. But the source is quite convinced that it will be a matter of time before the change starts to be significant.
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