Independent from Huawei, Honor is rapidly increasing sales of its smartphones in China. According to Counterpoint Research, third-quarter shipment volumes ranked the vendor as the third most successful smartphone vendor in the country.
Honor sold 96% more smartphones in the third quarter than in the previous quarter. As a result, the company won a 15% share in the Chinese gadget market, right after Vivo and Oppo (23% and 20%, respectively) according to analyst Counterpoint Research. Surprisingly, Xiaomi, extremely popular outside of China, in the home market is content with only fourth place, and Apple closes the top five.
Initially, Honor was a sub-brand of Huawei, under which devices of the budget and mid-range, as well as models for the youth audience, were produced. This year Huawei sold it to a consortium of companies that includes the authorities of the rapidly developing economic center - the city of Shenzhen. Huawei itself now occupies only 8% of the Chinese market, whereas a year ago it was in the lead with 30%.
The self-sufficient company resumed promoting its products in China, and now it sells rather expensive models, including the Magic3 Pro + smartphone introduced in August, which cost about $ 1250.
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