The Australian Competition and Consumer Protection Commission (ACCC) has concluded that Google needs to be forced to abandon the default setting of its search on mobile devices. The regulator recommended the mandatory implementation of the screen for selecting alternative search engines on existing and new devices running Android OS.
It is known that ACCC intends to implement similar innovations on iPhones and desktops. The department believes that users also need to be sure to offer a choice of alternative Chrome browsers.
The plan follows a similar project in Europe, where Google is required to provide search engine choices on Android devices from smaller competitors. It should be borne in mind that Google search is deeply integrated into the services of the Android OS, including, for example, the ability to search using the Google Assistant.
It is expected that the mandatory choice of a search provider will be only the first step that can affect the dominant position of the company. Google now owns 94% of the search engine market in Australia. Local authorities have already struck the first blow earlier by passing legislation to oblige Facebook and Google to pay the media for news content shown on the pages of tech giants.
The ACCC said it intends to begin consultations on issues related to the new proposals. Google is now the default search engine in two of the most popular browsers, Chrome and Safari, which are preinstalled on the vast majority of devices in Australia.
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