The apps Apple Fitness Plus and Fitbit Premium are fighting a real battle to get the most users.
Now, the “weapons of choice” are international celebrities.
Will Smith at Fitbit Premium with cardiovascular training and yoga
Increasingly, users turn to fitness apps to stay in good shape. And Apple and Fitbit are not oblivious to this situation. To get as many users as possible on their apps, the two brands are recruiting international celebrities to accompany users in the practice of physical exercise.
Fitbit started working with celebrities last month February, by launching a series of mindfulness sessions with international meditation expert Deepak Chropra in its Premium subscription.
This time, you are opting for a more physical activity with a well-known face to global level. In this sense, it now offers a series of six training sessions and anti-stress classes with actor Will Smith. According to the brand, this set of sessions includes strength training, cardiovascular and yoga.
Stephen Fry on Apple’s Time To Walk
In In response to Fitbit, Apple has just launched a new set of sessions on Time To Walk that now features Stephen Fry. It should be said that this Apple feature has always had the collaboration of celebrities, since in its essence it invites users to exercise while listening to the personal stories of celebrities.
So, Stephen Fry tells how discovered Oscar Wilde’s work and how his acting career was while you take your daily walk of minutes or more. The functionality has already had the contribution of names such as musicians Shawn Mendes and Dolly Parton.
And the battle between brands promises to continue, as Apple prepares to add more celebrities to its Time To Walk functionality, as well as Fitbit has already announced it plans to release a new set of training sessions again with Will Smith.
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