During the presentation of the iPhone 13, Apple paid a lot of attention to the new Cinema Camera Effect. In fact, the function works so-so, and many doubt its usefulness. Apple, meanwhile, has explained how the feature works.
We knew it would be more difficult to add depth to a video than to a photo. The video is constantly moving, the hands tend to shake. We needed to work hard to make the Cinema Effect recognize people, animals and objects. Processing data in real time is also challenging.
The Cinema Effect uses a lot of the resources of the A15 Bionic processor and the Neural Engine. It's also available in Dolby Vision HDR. It is very difficult to display the portrait effect in real time, but Apple has succeeded.
Working on the Movie Effect
Apple started without thinking about the Cinema Effect right away. The team gathered and began to consider various ideas. Employees of the company studied filmmaking techniques and were inspired by them.
The works of artists, including Warhol, were also studied. The team even visited museums to study the originals.
Apple has also worked closely with production photographers, cinematographers and other professionals. All this helped to develop portrait video shooting.
How does Movie Effect work?
Cinema Effect on iPhone 13 Pro uses accelerometer signals to detect your movement from or towards an object. You can see how the Cinema Effect works by watching a video captured entirely on iPhone 13.
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