When we talk about online commerce, the main store that comes to mind is Amazon. The platform's main pillar is to put the consumer first. But it didn't stop suffering with brands trying to take advantage of the “system”.
As we reported in the past, relatively well-known brands such as Aukey were banned by Amazon accused of having many products with reviews (buyer reviews) false or encouraged by sellers.
Aukey or RAVPower are two of the Chinese brands targeted by the ban
In an interview with China Central Television, Cindy Tai, vice president of Amazon, said this week that more than 3000 seller accounts on platforms. These would be linked to about 13 Chinese brands, including the aforementioned Aukey or also RAVPower.
The Amazon executive says that this action is not intended to target China or any other country. Even because it claims that these closures had no negative impact on the general increase in sellers from China on Amazon.
The measure only intends to end with false reviews or those encouraged by sellers. And it surfaced again after gaining a voice in a Wall Street Journal article in June.
Sellers try to exchange gift cards for positive reviews
Journalist Nicole Nguyen stated at the time that fake reviews continued to be a problem at Amazon, reporting her experience when buying a charger from RAVPower.
This order will have reached the journalist with a gift card that would be usable in exchange for a positive review. It is important to note that this is a practice repudiated by Amazon.
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