The ability to be the default search engine in the Safari browser has always been appreciated by search engines. According to Bernstein analyst Toni Sacconaghi, in order to maintain the status quo this year, Google may pay Apple $ 15 billion
Google is the default search engine in Safari today, and the company paid $ 10 billion for it last year. Moreover, according to the expert, next year Google will pay 18 billion, and in a year - 20 billion.
According to analyst Bernstein, usually Google pays as much as necessary to “with a margin” to cover a similar rate from Microsoft. At the same time, there are two risks: possible sanctions from antitrust regulators, who do not always like such transactions, and of course, the likelihood that Google will decide that the game is not worth the candle and refuse to pay in the future.
According to the latest data, in the UK alone, Google paid the iPhone and other fashion electronics maker $ 1.5 billion last year for its position as the default search engine in Safari. In this area, the search giant has agreements with many smartphone manufacturers besides Apple. According to some reports, the company simply pays a share of advertising revenues to many.
Despite criticism from Apple for using Google as the default search engine in browsers for iPhones, iPads and computers, the company explains that Google Search is the most popular search engine in the world today, familiar to almost all users. Therefore, the latter prefer to deal with what is familiar to them. In addition, Apple says it can manually set any other web browser by default, and Safari recently added support for the eco-search engine Ecosia, whose advertising revenue goes to planting tree seedlings.
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