From Counterpoint Research they have carried out an interesting investigation about the sale of smartphones in the United States during the first quarter of 2020. Their study reflects estimates that are very close to reality about smartphone sales figures during the period between the months of January and March.
The results are devastating. Apple has managed to place three of its latest iPhone models in the top three positions in the analysis. The three best-selling smartphones in the US have been the iPhone XR , the iPhone 11 and the iPhone 11 Pro Max .
In this article we will take a look at the statistics on the decline in the sale of smartphones, as well as the sales figures of the most important manufacturing companies in the sector.
It may interest you | The decline of iPhone sales in China reached a 60% due to the coronavirus epidemic
The drop in sales figures for smartphones
Before getting fully into the matter, it is worth mentioning that —even though the first infections came in late January— the real crisis caused by the COVID pandemic - 19 in this North American region did not emerge until the end of March . Therefore, the sales figures for smartphones were not excessively affected during the first quarter . Although there has been a great decline in sales at the international level due to the closure of manufacturing facilities in China.
Foxconn stopped production for a long period of time, until February 9. Little by little, they began to manufacture smartphones, progressively increasing their employee capacity and work rate. Finally, starting in mid-March, Foxconn facilities began to operate normally. This has had a considerable impact on meeting demand.
In addition, the impact of the pandemic has caused a drop in sales of the most important companies in the smartphone sector in the first quarter of 2020. Still, it could have been much worse. And is that the figures will plummet during the second quarter of this year.
From Counterpoint Research, they have analyzed the movements of the smartphone market, concluding that practically all technology companies —such as Apple, Samsung, LG, ZTE, Motorola, Alcatel or Google— have seen their sales drop. With the only and surprising exception of OnePlus, which managed to increase its sales figures by 2% compared to the same period of the year 2019.
Jeff Fieldhack, Research Director at Counterpoint Research, mentioned the following about the first quarter sales of 2020:
“In the first quarter we have already started to see the impact on the supply of smartphones in February and at the beginning of March due to the closure of factories in China by COVID - 19. ”
The increase in taxes made sales grow in February, but at a very low rate since supplies were very limited. The biggest drop in sales was seen in mid-March. Samsung lost a 23% of sales and Apple a 13% . The most affected company was Google, with a 64% of losses with respect to 2019.
It may interest you | Apple already plans to return to work, the hardware teams the first to rejoin
Apple dominates the smartphone market in the United States
According to Counterpoint Research estimates about the first quarter sales figures in the US, Apple has not only positioned itself as the leader, but also three of its latest iPhone models occupy the first three positions among the best-selling smartphones.
"The Iphone 11 was the best seller in the first quarter followed by the iPhone Pro Max and iPhone XR. The Iphone 11 Pro stayed right on the doorstep of entering the top 5. ”
In position number 4 we find Galaxy A 10 e, and at number 5 to Galaxy A 20, both from Samsung.
As for the iPhone SE, it was presented in mid-April. Your sales figures no longer pertain to the first quarter of 2020. Therefore, it will surely help boost second quarter sales and decrease the overall decline of the market.
It may interest you | The iPad boasts hegemony in the tablet market: absolute leader in 2019
For their part, Apple is already planning its own de-escalation. The return to work of the employees of the bitten apple company will be very gradual. During the first phase, employees who are unable to work from home or face complex challenges will be allowed to voluntarily return to Apple's offices. This misunderstanding of Apple workers will likely focus on hardware engineers, as their projects are much more manual, convoluted, and complex.
Additionally, Apple must already start working piece-wise to prepare for the annual WWDC developers conference 2020, which will take place the day 22 of June. Although it will not be a public event, it will be broadcast online. It will be a very important date for Apple, given that at the conference they will present their new software versions of their operating systems iOS, iPadOS, macOS, watchOS and tvOS . And it is here that the Cupertino firm must begin to regain consumer confidence to maximize its business model with the prospect of reducing the financial damage that the economic recession caused by the pandemic will cause.
The article Three iPhone on the podium of best-selling smartphones in the US was first published on iPadizate.
0 Comments:
Post a Comment
Your comment and facebook share will be appreciated