Sonic: Film brought new opportunities for the brand, says SEGA

Film was successful and took a brand to a new generation of fans

Sonic: The Film was one of the biggest successes of cinema in 2020 (pre-world crisis), having raised more than US $ 200 million . The most beloved hedgehog in the world seems to have been introduced to a new generation of fans and SEGA sees new opportunities with this.

The head of the “Sonic The Hedgehog” brand, Ivo Gerscovich, commented on the adaptation and seems to be satisfied with the results. In a question-and-answer session on Reddit , he said the feature reinvigorated the brand.

The success of the film has positively impacted many areas of the brand, from bringing in a new generation of fans to reaching fans around the world who may not have good access to content.

Gerscovich added by stating that because of Sonic: The Movie, SEGA is seeing new possibilities for the franchise. However, he gave no details of future projects (whether there will be a game or even another film).

Brand growth and success is presenting many new opportunities for storytelling and delivering content and new products.

The adaptation was directed by Jeff Fowler and was attended by Hollywood stars. Ben Schwartz did the voice of the blue protagonist and Jim Carrey played Robotnik.

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