Shuntaro Furukawa, President of Nintendo, has confirmed during a round of questions and answers (Japanese) with investors at his financial results conference that they will continue working on mobile games.
Currently, the company has focused on keeping six games available . But it seems that there are other titles in full swing. However, they have not announced the arrival of any specific game. As well pointed out by Alfabetajuega, all the efforts of Nintendo are directed towards the new video games for its video console Switch.
The president of the giant Japanese company has ensured that Nintendo will continue to use the same strategy that has been so successful: instead of developing many games for smartphones, they will use the mobile platform to promote their brand and maximize your business model.
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Nintendo's marketing strategy
The incredible success of the Nintendo Switch led many to think that the Japanese company would put aside the development of mobile games. Nothing could be further from the truth. Nintendo continues to develop new titles for smartphones.
At the fiscal results conference, Shuntaro Furukawa also revealed that Animal Crossing: Pocket Camp is being a complete success . It peaked at new players and active users during the Animal Crossing: New Horizons release period. A clear example of the close relationship between mobile games and games for game consoles, it must be admitted that Nintendo's strategy is very smart.
Finally, Shuntaro Furukawa wanted to add that from Nintendo they have never expected or expect that the business of mobile games will bring them great economic benefits. But they will continue to be present in the market of this sector to continue encouraging players to enter the universe of their iconic video game characters.
The Nintendo article will continue to launch mobile games like Super Mario Run or Mario Kart Tour was first published on iPadizate.
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