Lamborghini will present its new supercar with the augmented reality of the iPhone and iPad

After the reopening of its factory this Monday, Lamborghini will present its new Hurricane Evo RWD Spyder based on Apple's AR Quick Look technology. This launch will make the Italian firm the first automotive brand to use augmented reality in the presentation of a car.

The Lamborghini Huracan EVO RWD Spyder will be presented this May 7 through the official site of the company. Unlike previous years, website visitors will find a button "View in AR" to start the virtual experience that will allow users to see the vehicle within their environment in 360 degrees and look inside and outside in detail.

Thanks to the iPhone we will have a Lamborghini at home


Lamborghini-huracan-evo-rwd

Previously, Apple has used its augmented reality services to show customers what products like the Mac Pro would look like on their desks, now it will show them what a car will look like on their disk. In this way, they can rotate and expand the size of the car to take a closer look at the interior and exterior details , and take pictures of it in their surroundings.

As a promoter of Apple's participation in this virtual car launch, Phil Schiller , Senior Vice President of Global Marketing, and car fanatic, spoke so much about engineering of the car and the situation in Italy.
“We are inspired by your commitment to return to work safely during this critical time. Apple and Lamborghini share a great passion for design and innovation… ”

Who will be able to see the Lamborghini augmented reality presentation?


Thanks to Apple's AR Quick Look, the Italian company is bringing its latest V supercar 10 directly to customers and fans around the world with an iPhone or iPad running iOS 11 and an A9 or later processor. This includes iPhone 6 and later versions, including iPhone SE, iPad Pro, iPad (5th generation or later), iPad mini (5th generation or later), iPad Air (3rd generation), and iPod touch (7th generation).

The Lamborghini article will present its new supercar with the augmented reality of the iPhone and the iPad was first published on iPadizate.

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