Thailand is the second largest smartphone market in Southeast Asia, which experienced another drop in supply in the fourth quarter of 2018, after a sharp drop in the third quarter of 2018. In the fourth quarter, 4.9 million units were shipped. 2018, a decline of 13.6% year on year, which led to the fact that the whole of 2018 was sold with a fall of 8.6% to 19.2 million units. Oppo surpassed Samsung for the first time and became the main supplier, sending almost 1.1 million smartphones with a market share of 22.2%. Huawei and Vivo are close to the top two with 13.1% and 12.7%, while Apple, in fifth place, recorded its lowest market share in the fourth quarter in the country.
In 2019, Canalys predicts an annual growth of 4.1% for Thailand with positive economic growth after its general election, which will improve the business outlook for the main operators and attract more investment from foreign mobile service providers. Although it is expected that 5G will be deployed before the end of 2020, operators will begin to commercialize the concept in order to increase consumer interest in technology updates, which will be vital for the recovery of consumer demand later this year. in year.
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