500 million people use Instagram Stories daily

Instagram has about 1 billion active users, and half the entire user base of the social network of photos and videos is already a daily user of Stories. In June 2018, the number of users accessing the Stories was 400 million, and 2 million advertisers already pay to see their ads published in the tool that provides images for 24 hours.

The figures were revealed on Wednesday (30) when Facebook announced its financial results for the last quarter of 2018 , and Mark Zuckerberg, the company's CEO, said it plans to roll out more products on its "bring great improvement" platforms in people's lives, including more privacy and security features products beyond the WhatsApp), a likely union of WhatsApp with Facebook Messenger, new options for private sharing in Stories, news on Facebook groups, enlargement of Facebook Watch for videos, new shopping features within Instagram, and news in augmented and virtual realities.


However, with respect to the union of Messenger with WhatsApp, Zuckerberg explained that the idea is to actually make companies that rely on the Facebook Marketplace also use WhatsApp to communicate with buyers without having to leave a platform and open the other. And for Android users who use Messenger as their SMS client, unification will allow their messages to be sent with encryption. But the CEO explains that this will require a good amount of development time and testing, with the integration perhaps only happening in 2020.

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