With an increasingly dominant presence in the European and Portuguese market, Huawei continues to reinforce and disseminate its serious commitment to photography smartphone. Now, the Chinese giant company has just launched a new contest focused on the picture of experience with mobile devices.
Specifically, Huawei announced the first annual premium NEXT IMAGE in partnership with the International Center of Photography (ICP).
Li Changzhu, The vice president of Huawei Smartphones, and Mark Lubell, the executive director of ICP signed a memorandum of understanding at the launch ceremony, officially announcing the NEXT IMAGE Plan in various locations around the world.
Huawei bets on the photo again
" The innovation of Huawei in areas such as AI, VR / AR, holographic optical image and have new forms of physical expression in our smartphones, " said Li at the signing ceremony. "These technologies also generate endless new possibilities of visual expression, making the creative process more enjoyable."
In April 2016, Huawei launched the P9 series with their media Leica camera with two lenses. The company later released Huawei Mate 9 series in November 2016, Huawei P10 series in February this year.
Earlier this month of September 2017, Huawei announced the launch of Kirin 970, the world's first smartphone processor with a dedicated Neural Processing Unit (NPU) that supports the AI processing on the device.
Moving forward, Huawei will reset the visual culture with hundreds of millions of smartphone users worldwide, while continuing to build the foundations of the visual image and the next generation of optical technology. At least, that is the promise of Chinese construction.
The growing ambition of Huawei
As penetration grows smartphone and the mobile camera technology becomes more advanced, more people are using their phones to create compelling visual content - more expensive and diverse content than ever.
Indeed, smartphone photography is not just a form of entertainment, but a new and striking phenomenon in visual culture. NEXT IMAGE plan is the culmination of Huawei's efforts to redefine the visual expression and culture through more professional and intuitive cameras.
With the right technology and a unique style, Huawei wants to explore the next generation of visual expression with users of smartphones around the world.
The Annual NEXT IMAGE is an important part of comprehensive NEXT IMAGE plan. From 2017, the premiums to provide smartphone users around the world a gallery where you can show your best work.Along with the ICP, Huawei will hold a series of multimedia activities including competitions, exhibitions, collections, and educational opportunities designed to enrich the visual expression based on three fundamental elements: technology, style and culture. Through the NEXT IMAGE, all users of Huawei smartphones will rediscover the joy of creating and sharing visual content.
" The International Center of Photography is the world's leading institution dedicated to photography and visual culture. I am thrilled to see that the premiums of the NEXT-IMAGE and future projects with Huawei can extend the reach and impact of the ICP and allow the ICP and Huawei find new ways to enable the technology on smartphones to increase literacy visual overall and between generations "- says Mark Lubell, executive director of ICP.
The "NEXT" NEXT IMAGE refers to the next generation of photographers who will use the next generation of tools to create and spread the next generation of visual content. All with new forms of interaction and feedback.The synergy between ICP and Huawei inspire and increase our connections by presenting new ways of learning and innovative ways to create and share visual content , "adds Lubell.
The "IMAGE" name refers to still images and new forms of dynamic visual expression. The 2017 Awards are divided into seven different categories:
- @All
- Me, Myself and I
- Hello, Life!
- Check-in
- Citizen Witness
- 3×3
- Timeline
The plan will also include an act of collective creation initiated by ICP to be activated during the awards and for the coming months to encourage and support the participation of Imagemakers who are using the technology in smartphones.
In short, the competition takes a new approach to traditional elements of the contest, as design categories, presentation and jury.
Visual creations from around the world compete to become finalists of NEXT IMAGE, ultimately contributing to the premiums of the best in each category and the grand prize - a financial reward for creative champion NEXT IMAGE.
Next Image Registrations have begun!
Registrations officially started on September 9, 2017, and winners will be announced on December 19. For more details, see the official website of the prize here.
The ceremony also attended by Exhibition ICP collections and Erin Barnett, Director; Christopher Phillips, curator Collection Walther; Jane Cui, president of Leica Asia; and Liu Heung Shing, awarded Pulitzer Shanghai Photography Center (SCOP).
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