Early February an Android dev revealed how his
popular calendar app was suffering from 85% piracy rates. The news was
echoed in dozens of headlines, but how did things turn out? TorrentFreak
is informed that sales are dramatically up and piracy has been slashed
by a third.
Today
Calendar Pro is a popular replacement calendar for Android. Several
thousand voters on Google Play agree on its quality, most voting near to
the fabled five stars.
However, at the start of February developer Jack Underwood announced
that rather than pay for his software, a huge majority are preferring to
pirate it instead. The figures were substantial. According to the
UK-based dev, 85% of ‘pro’ users were using his software without paying
for it. While that fact might’ve caused some creators to go nuclear,
Underwood remained pragmatic. He engaged his public and decided to make
light of the situation by introducing some novel anti-piracy measures in
his software. Rather than make it unusable, Underwood added some
pirate-themed events as detailed in our earlier article.
It turned out to be a great move on the PR front. News of Underwood’s
approach spread quickly and dozens of news outlets covered the story
giving the developer and his software plenty of exposure. Interested in
the effects of this new-found fame, TF caught up with the dev to assess
his mood.
As it turns out Underwood was in fine form. News of massive piracy of
his app published February 2nd/3rd onwards had certainly turned into a
positive. Sales of his software enjoyed a significant boost, as the
graph below illustrates.
While reluctant to talk about money generated, Underwood did reveal
the size of the increase over regular sales. Today Calender Pro sold
around three times more than it usually does after the news broke,
leveling to twice as many sales shortly after.
However, it was the effect on Google Play’s rankings that appears to
have done Underwood the biggest favor. Following news of the high piracy
rates there was a five-fold increase in Play user ratings, averaging a
score of 4.8. This means that Today Calendar Pro is now the highest
rated calendar on the Play store.
The ratings boost means that sales are now running at a steady 50% uplift, a great result all considered.
Interestingly, however, the free version of the app hasn’t done quite
so well. On the first day sales increased two-fold, dropping to 1.5x
the day after. Unlike the ‘Pro’ version, there was no change in Play
ratings and ‘sales’ are now back to the level they were before. But perhaps of most interest is how these new figures have affected piracy rates overall, which previously sat at 85%. “Over the last week pirated installs have made up 56% of the
downloads,” Underwood informs TF. “Much better, but I guess we’ll see
how long it lasts!”
Finally, Underwood says that interest in the pirate-themed events he
added to his software has resulted in lots of requests from users
wanting to see them. He’s come up with the following solution.
“Users can now trigger the pirate events themselves. Any event title
with ‘walk the plank’ or ‘swashbuckling’ or ‘pirate’ (providing there’s
no other trigger words) will cause the pirate images to be displayed,”
he concludes
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